Sophomores

INTRODUCTION TO ENTREPRENEURSHIP

Sophomore Year Business Academy-Introduction to Entrepreneurship is our foundational course on the Business essentials and basics. Sophomores are introduced to basic concepts of how entrepreneurs create businesses, products and services are developed, and how brands create impactful marketing. We explore different kinds of entrepreneurship, build job readiness skills and networking, and meet local entrepreneurs. 

Our units include: 

1. Introduction to Entrepreneurship
2. Product Development
3. Pricing & Distribution
4. Promotional Mix
5. Marketing & Customer Segments